In today’s era, “no internet” is a scary word. We are currently residing in a time where having a digital presence is of utmost importance. A world where if there is no activity being conducted on the internet; it raises questions about existence itself. Surpassing the hype, Augmented Reality (AR) is here and now and just waiting to take over the mainstream industries.
One of the shocking facts found on AR was the sheer size of its user base. The tech is set to grow to a staggering 3.5 billion by 2022; which is more than 1/4th of the world’s population. And that’s the reason why sister markets are reshaping themselves so quickly.
Seemed far-off and futuristic to many, the tech today is seamlessly absorbed into our day to day lives. Pokemon Go is one of the best and a recent example which comes to mind when thinking about AR (and also something which got people hooked to AR) . The game was beyond imagination when it was released and even now has people hooked. I mean who would have wondered about getting acquainted with a technology that has the ability to view the actual physical world reality elements in a single go. Mainly in the form of audio/video, as graphics/GPS overlays, the concept of augmented reality is all about computer-generated input data.
During the initial stages, the tech seemed to be a costly-venture, available for exclusive high budget equipment. As time passed, businesses have now got chance to work over their dream concept in much economically reliable rates – all thanks to disruptive technologies like augmented reality, virtual reality, Chatbots, and the Internet of Things (IoT).
Augmented Reality for UX is a true blessing
Either you live by them or royally ignore, escapism is not an option! And Bad UX and potential data breaches always tend to keep business leaders up at night. And yet remarkably, ongoing projects of this nature often take the back burner. I’ve seen it time and again. Fortunately, UX designers are seen welcoming AR especially to bring out possibilities of more lively graphics; irrespective of the project. It may quite interest you to know that AR has enormous benefits associated when combined with UX designs. In addition to this, we have succeeded in bringing out all the out of the box aspects in a multi-dimensional manner into the real world projected at improvising the existing standards and showcasing more practical elements that were nothing but presumptuous in the earlier era.
Let’s hold off on that for a second, and start somewhere else. “Augmented Reality in UX” is the concept something that site owners and managers need to be conscious of and sensitive to?
创造力 – 增强现实技术在使用中可以进行相当多的创造力和扩展性思考。在创新和即兴创作方面，已经存在的那些应用甚至具有一定的范围。该技术似乎变得更加适应和复杂。
Creativity – Augmented Reality allows a considerable degree of creative and expansive thought in its use. Those applications that already exist even have some scope when it comes to innovation and improvisation. The technology seems to become more adaptable and complex at once.
参与度的提高 – 现在可以提高与最终用户的参与度！同样，它以一种几乎没有其他竞争者的方式钩住用户（但请参见“缺点”下的“强迫性使用”）。
Increase in engagement – An increased level of engagement with the end-user is now possible! Also, it hooks users in such a way that little else could compete with (but see Obsessive use under Drawbacks).
反馈 – 实时反馈可以刺激一千个用户的活动，为改善他们对正在执行的任务的感知提供了很大的帮助。反馈还会引导他们穿越潜在的陷阱或盲巷。毫无疑问，这些元素还可用于在虚拟环境中重现真实活动。
Feedback – Real-time feedback, stimulation of activity to a thousand users, provides significant help in improving their perception of whatever tasks are being undertaken. Feedbacks also guide them through potential pitfalls or blind alleys. Without a shadow of a doubt, these elements can also serve to reproduce real activity in a virtual environment.
可访问性和可移植性 – 为了正常工作，需要从多个设备和便携式设备访问AR 。这大大增加了其潜在的实用性。
Accessibility and portability – In order to work appropriately, AR needs to be accessible from multiple devices and portable. This increases its potential usefulness by a significant amount.
帮助理解和使用 – 您可能会很感兴趣地知道，AR可以刺激用户执行动作，从而实际上可以引导用户进行例行或活动，而无需复杂的消息或指令，从而消除了许多错误，并避免了误解或误解方向。
Aid to Understanding and Usage – It may quite interest you to know that AR can stimulate actions it can virtually walk the user through a routine or activity without the need for complex messages or instructions thereby eliminating many errors and frustrating misinterpretation or misunderstanding of directions.
安全性 – 与不同站点和应用程序共享大量共享数据时，安全性是主要问题之一。
Security – One of the major concerns is security when it comes to sharing a significant amount of sharing data with different sites and applications.
强迫使用 – 另一个可能的担忧是强迫使用。尤其是在社会和文化领域，因为越来越多的人被视为在网站和社交媒体上花费大量时间在线，并且也许开始失去与现实联系的感觉。
Obsessive use – Another possible concern is obsessive use; especially in regards to social and cultural fields, as more and more people are seen spending significant amounts of time online with websites and social media and, perhaps, start to lose a sense of being in touch with reality.
Certain Points to Take Into Account When Designing Augmented Reality Experiences
环境设计 – 这是人们将与您的应用程序互动的阶段。无论是沿着城市的街道行走，还是沿着乡间小路行驶，或者甚至比参加重金属音乐会都更好，环境都是任何事物！您的设备只是充当进入AR世界的窗口。不要忘记您的最终用户，也不要过度使用，尤其是在UI位置，颜色或大小方面。
Environmental Design – This is the phase were people will be engaging with your application. Whether it’s walking down a city street or driving down a country lane or even better like attending a heavy metal concert, the environment can be anything! Your device simply acts as a window into the AR world. Do not forget your end user and do not overdo things, especially in regards to UI placement, color, or size.
交互式设计 – 3D材质或动画媒体是某些元素，您可以通过这些元素在电话屏幕的“窗口”中进行交互。此外，上下文还驱动用户可以从AR设计体验中期望的可能的交互。3D体积主要与光和阴影交互，而动画菜单包括在AR的新上下文中渲染的图像和视频之类的内容。例如，Snapchat v / s Pokemon Go v / s Furniture / Car Staging –无论尝试如何；它们都是为了鼓励用户达到最终目标。
Interactive design – 3D materials or animated media, are certain elements through which you can interact within ‘window’ of your phone screen. Besides, the context also drives possible interactions that a user can expect from AR design experiences. 3D volumetric mainly interacts with light and shadow, whereas the animated menu comprises of things like images and videos rendered in a new context for AR. For instance, Snapchat v/s Pokemon Go v/s Furniture/Car Staging – irrespective of the attempts; they all are meant to encourage the user to reach the end goal.
视觉和音频提示 – 线索基本上是用来通知最终用户设计的UI元素与之交互以及如何与之交互。尝试使用屏幕上的UI或显示屏幕外的元素，以鼓励最终用户四处查看。另外，您可以将悬停状态添加到按钮中并突出显示可交互元素，以确保它们不会错过任何伟大的事物。给用户反馈，尤其是视频反馈，以显示即将发生的事情。与视觉指示器非常相似，使用音频提示可以使用户注意到屏幕外的物体并激励他/她查看整个360空间。
Visual and Audio Cues – Clues are basically to inform the end user what elements of the UI are designed to be interacted with and how to interact with them. Try using on-screen UI or show off-screen elements to encourage end users to look around. Also, you can add hover states to buttons and highlighting interactable elements just to make sure that they don’t miss any great thing. Give the user feedback, especially video feedback that shows something which is about to come. Much like visual indicators, using audio cues allows a user to notice off-screen objects and incentivize him/her to view the full 360 space.
色彩和文字 – 印刷，移动，网络和生活中其余部分的色彩理论科学，希望您知道。同样，在AR中，尝试使用适合背景和文化的颜色；例如，绿色表示走，红色通常表示不或停止；蓝色是“技术”和“未来”的颜色。互补的设计主要是彼此并列使用时具有很高的对比度。使人们的眼睛流血永远是不明智的。
Color and text – The science of color theory in print, mobile, web, and the rest of your life, hope you know it. Similarly in AR, try using contextually and culturally appropriate colors; for example, green means go, red usually means no or stop; blue is the color of “technology” and “the future.” Complementary designs have a high contrast primarily when used next to each other. It is never sensible to make people’s eyes bleed.
找到可行的方法 – 希望您知道进行2D体验实验的意义。同样，这对于增强现实至关重要。在几位参与者中量身定制调查，确保您简短回答问题，并直截了当-使用较小的单词。不要问主要问题，也不要问可以用“是”或“否”回答的问题。相反，请问他们开放性问题-什么，为什么，如何？您将获得有关他们的个人游戏机制的更多详细回复。
Find what works – Hopefully, you know what the significance of experimenting for 2D experiences is. Similarly, it is crucial for Augmented Reality. Tailor your survey among several participants, make sure you keep questions short and to the point- utilize smaller words. Don’t ask leading questions, and don’t ask questions that can be answered with a Yes or No. Instead, ask them open-ended questions — What, Why, How? You’ll get much more detailed responses about their personal gameplay mechanics.
Below, I would like to shed some light on specific industries that are or will be dominated by AR experiences.
1.零售业中的增强现实 – 零售业是增强现实的标志之一。人们不能否认他们已经创新和改善了购物体验在很大程度上。购买前可以尝试的能力大大降低了客户流失率。您可能还想知道，人们已经开始进行计划外的购买-这全归功于技术的影响。以及任何人都怎么会忘记客户正在获得的增强的购物体验，这一切都要归功于AR。我们不再需要驱车1000英里去一家商店，排长队等待，在无尽的过道中寻找所需的那一项。当人们可以使用AR在线查看他们要购买的所有产品时，这一天并不遥远。例如，阿里巴巴拥有虚拟现实购物功能，使中国的购物者可以浏览和购买世界各地的商品。另一个有趣的例子是宜家广场（IKEA Place），人们可以体验并进行实验，并分享良好的设计如何改变任何空间，例如房屋，
1.AR in Retail – One of the prime industries where AR is seen making its mark is the retail industry. One cannot deny the fact that they have innovated and improved shopping experiences to a great extent. With the ability to try before you buy, a severe reduction has been found in the customer churn. It may also interest you to know that people have started making unplanned purchases- all thanks to the tech’s influence. And how can anyone forget the enhanced shopping experience customers are receiving- all thanks to AR. We no longer have to drive 1000 miles to a store, wait in long tiring lines, searching among endless aisles for that one item needed. That day isn’t far away when one can view all the products that they want to buy online using AR. For example- Alibaba, it features VR shopping, allowing shoppers in China to browse and buy all over the world. Another interesting example is IKEA Place- where people can experience as well as experiment and share how good design is capable of transforming any space, such as a home, office, school or studio.
2.实用程序中的AR – 在深入研究AR实用程序的最佳示例之前，让我熟悉AR的工作原理。必须考虑一些工具，例如Lens studio –在这里，您可以创建自己的神奇的AR体验，并在世界上最常用的增强现实平台（例如Snapchat）上共享它们。另一个有趣的工具是 Maya，您可以在其中创建3D模型和动画，然后将它们添加到Lens Studio中以导出到Snapchat。如今，成千上万的iOS（即世界上最大的AR平台）用户可以构建无与伦比的增强现实体验，这一切都要归功于ARKit。例如，签入Airbnb，您将获得一张包含所有便利设施和使用说明的AR地图。
2. AR in Utility – Before we delve into best examples for AR utility, let me get you acquainted with how AR works. There are a couple of tools that must be taken into account such as Lens studio– Here you can create your own magical AR experiences and share them on the most used augmented reality platforms in the world such as Snapchat. Another interesting tool is Maya, where you can create 3D models and animations then add them to Lens Studio to be exported to Snapchat. Building unparalleled augmented reality experiences has now become possible for hundreds of millions of users on iOS , i.e., the biggest AR platform in the world- all thanks to ARKit. For example, check into an Airbnb and you will be equipped with an AR map that incorporates all the amenities and instructions on how to use them.
3. 医疗中的AR – 通过适当的可视化，可以很容易地向患者解释复杂的医疗状况。除此之外，这种技术还通过为外科医生提供改善的感觉感知来降低手术风险。解剖学是外科医生有效使用的强大工具。
3. AR in Medical – With appropriate visualization, complex medical conditions can be explained to patients quite easily. In addition to this, such technology also reduces the risk of operation by giving the surgeons improved sensory perception. Anatomy is such a powerful tool used by surgeons effectively.
4.游戏中的增强现实 – 正如我之前所说，《口袋妖怪Go》近来一直在增长。不可否认，增强现实正在兴起，特别是在游戏领域。除此之外，Ghost Snap，Zombies等在全球引起了轰动和兴奋。
4. AR in Gaming – As I said before, Pokemon Go’ has been gaining momentum these days. There is no denying the fact that augmented reality is on the upswing, especially in the gaming realm. Apart from that, Ghost Snap, Zombies, etc. have created a sensation & excitement across the globe.
5.汽车领域的AR – 您可能很感兴趣，因为在当今时代，有很多汽车制造商在创建物理原型之前都使用了AR技术。更重要的是，由于易于使用，自定义功能，透明度等原因，一些汽车经销商已开始在其展厅中介绍该技术。该技术还可用于通过展示来增强驾驶体验。AR既是一种安全功能，又是一种便利功能，使驾驶员可以将目光停留在道路上，而不是仪表盘或导航上。
5. AR in Automotive – It may quite interest you to know that there are many automakers in the present era making use of AR technology before they create a physical prototype. More importantly, several car dealers have begun introducing the tech in their showrooms due to the ease of use, customized features, transparency, etc. This technology can also be used to enhance the driving experience through displays. AR serves as a safety feature as well as a convenience, allowing drivers to keep their eyes on the road rather than instrumental panels or navigations.
In fact, companies including BMW and Hyundai’s Genesis imprint have developed AR owner’s manuals. When installed on the owner’s mobile device, the apps use computer vision to identify components of the interior cabin or engine, overlaying relevant information over the car’s real world components to take the mystery out of owning an automobile once and for all.